Marketing Strategies of Samsung Electronics and Apple Incorporated Essay

Marketing Strategies of Samsung Electronics and Apple Incorporated - Essay Example repayable to the heightened competition, both Samsung Electronics and Apple Inc. have embarked in strategic market operations over the past fivesome years in a bid to woo more customers. They have done this by dint of the reflexion of certain aspects of strategic marketing that include market segmentation into various unique products such as the smartphone for Samsung and the iPad for Apple. In this case, the companies consider special target markets for their products by looking at both the micro- environmental and macro-environmental aspects of their markets. The findings show that through strategic marketing approaches that include positioning and targeting strategies, the two companies have been able to stay afloat in the competitive market of electronics industry. Every organization that operates in the business environment understands the significance of applying good marketing strategies in order to gain a competitive edge in the market (Ottman, 2011). In close business enterprises, marketing comes in as a first priority as it ensures that customers are adequately satisfied through regular contends and improvements (Doyle, 2008). Although virtually every market environment experiences varying degrees of competition, the competition so encountered at the global market is normally intense to the extent that scratch for extraordinary marketing strategies (Groucutt, Forsyth, & Leadley, 2004). Concerning the multinationals that serve up with a wide range of products, certain crucial marketing principles and practices apportion them an edge, as their main figure is to appeal to a diverse clientele across the globe (Park & Gil, 2006). ... virtually every market environment experiences varying degrees of competition, the competition so encountered at the global market is normally intense to the extent that call for extraordinary marketing strategies (Groucutt, Forsyth, & Leadley, 2004). Concerning the multinationals that deal with a wide range of products, certain crucial marketing principles and practices give them an edge, as their main intention is to appeal to a diverse clientele across the globe (Park & Gil, 2006). With this in mind, it is prudent to define marketing as the whole process involves in the communication of certain set of products and / or services to target customers (Doyle, 2008). This is normally with the intention of increasing the sales margin and the customer paper that are key aspects to any business enterprise (Burrow & Bosiljevac, 2012). Perhaps it is worthy to note that some of the notable international companies have over the years engaged in intensive and extensive marketing causal agent in abide to lure more customers thereby increasing their sales and profit margins (Groucutt, Forsyth, & Leadley, 2004). These include further not limited to Samsung Electronics and Apple incorporated that operate on a global platfo rm with near of their products being of electronic nature. While Samsung manufactures, distributes, and sells, electronic products ranging from computers, televisions, cameras, to radios (Park & Gil, 2006), Apple Inc. does the same with most of its branded products including the iMac, iPod, iPad, and iPhone (Apple Inc., 2013). The purpose of this key out is to explore marketing strategies of Samsung electronics and Apple Inc. borrowing heavily from the theories and principles of marketing in the critical evaluation. Industry mount The electronics industry is a wide