Case study Assignment Example | Topics and Well Written Essays - 500 words - 4

Case study - Assignment precedentFinally, I will have to evaluate the decision once a diet program is adopt to ascertain the joy it is intended (Chater 15).In a business, value is created through and through performing actions, which increase its price of services and goods. Weight Watchers have created value employ the use of the Internet in enabling members to develop meals at popular restaurants, point values for food, as well as add meals or snacks to their casual food journals online (Brazin 34). They have also created similar cell phone applications and services for training on fitness. jennet Craig has created value through offering additional one-on-one counseling services to members and customizing diet programs to fit assorted social groups like men, women, or teenagers (Fayolle 30).The determinant attributes that set Jenny Craigs and Weight Watchers programs apart implicate diet program, cost, average weight loss, support, the percentage of participants still in the program after four weeks, as well as long term assistance.The two diet companies through several ways such as building realistic expectations, which are neither too high nor too low, can stir customer satisfaction. It will be prudent for them to note that unrealistically high expectations from consumers of their services set through personal selling or advertisement may initially lead to higher sales, but in the result in dissatisfaction if the diet programs do not meet the expectations (Randall 54).They can also do this by demonstrating correct implementation of their diet programs through actual recordings of success in previous cases. This will alter them to sell more by standing behind their services and products through provision of money-back warranties and guarantees. Customer satisfaction can also be improved through encouraging feedback from them. This will help in bleak down on negative word of mouth as well as