Wii Case

Problem Statement Sales of the Nintendo Wii switch been a good deal racyer than initially forecast. As the 2007 holiday season approaches, Nintendo does not have enough capacity to meet involve. The shortage will proscribely jar profit and potentially cause lost trade packet. The immediate ply is adjusting the marting strategy to handle the product shortage and minimize the negative securities industry effect. Situation Analysis BACKGROUND Nintendo was initially founded in 1889 as a card company. The Company moved into the electronic entertainment assiduity in late 1970.Nintendo went on to release its own home encourage in the 1980s which was an instant success, subsequently dominating the film spunkys market in home video games consoles and handheld consoles. In recent years, Nintendo has met uncivilised competition from Sony and Microsoft. This competition resulted in Nintendos market share dropping from 80% in 1992 to a low of 16% in 2003. Nintendo completed that m arkets, competition, and product life cycles were changing at a fast pace, and close to of the profits were going to the innovators.In order to win back market share, Nintendo has developed an innovative new game console named the Wii. OBJECTIVE The certain mark for Nintendo is to effectively develop a marketing strategy to tell apart product sales through the 2007 holiday season. The long term objective for Nintendo is to maintain its market leader status, communicate customers inescapably in an effective way and fulfill customers expectations. S. W. O. T. abstract Strengths Offer differentiated products from its competitors In 2006, Nintendo won more awards than other company, including outdo of Show award, and Best Hardware award More war-riddenly priced ($249) than its competitors charm still earning a profit ($50) as the Wii console is inexpensive to elevate Brand name recognition (short, simple, easy to read and remember, internationalisticly understood, and apocal yptical of product benefitsii images gathering people to play) Strong support from game evelopers to shift more resources to the development of Wii title Constant media coverage from newsprint headlines drew attention to the Wii console Weaknesses Nintendo lost significant market share after it reached its peak of success Inability to keep up supplies with international market demand Does not provide extreme high translation and DVD/Blue-ray capability Negative media-individuals had injuries due to the controllers slipping out of users pass Opportunities A recent movement in society towards healthier lifestyles. Wii meets the demand by incorporating physical movements when playing the game There are all two competitors which directly compete against each other with graphics, leaving mode for Nintendo uses a different selling feature Potential market for video game consoles for non-traditional age groups (casual gamers and non-gamers) over age of 35 Threats Consumers might trea t to competitors product to satisfy their wants due to the Wii shortage line Sony and Microsoft may offer more attractive deals to fight back for market shares Substitution is a significant threat and can occur indoors the existing competitors. Conclusion Nintendo offers an innovative product that offers good value to consumers. The threats from competitive brands are high. However, Nintendo is offering a unique product which is in high consumer demand.