'Script For Presentation\r'

' manus for presentation Introduce yourself and say what you atomic number 18 exhalation to talk ab reveal How longsighted the presentation leave alone last and when questions fire be asked Why this product? The spick-and-span product I know knowing for Catbird is called Caramel Bites. The reason support decided to create this product is because… The results to my questionnaire stageed that about citizenry favor Caramel as their coffee berry filling which means that they ar almost seeming going to defile the product.They also preferent milk chocolate over white or unnoticeable which is why the product is milk chocolate, this instruction the product is most likely going to make more sales if t is up to the customers liking. Most people like not to have more than ane filling. They preferred just caramel advancement Bite size, in a softwargon system- people preferred them in a packet because they can be eaten bit by bit and last longer.Branding- It lea d be branded by Catbird as a confectionery snack Competitors Competitors argon Galaxy and Mars. The reason for this is… Galaxy have their product Minstrels and Mars and Maltese They argon similar because they are both distinctness sized and in a exquisite packet The product itself is different because they are a bite sized caramel snack which no other product has. Pricing app a packet Reasons for this expense because.. Competitive price with similar products. E. G.Maltese finicky offers- 2 for a pound which would close in customers to the product Evidence of primary and indirect research primary- Questionnaires, asking people what they prefer Secondary- collecting data from the internet to bump into where the product fits in with its competitors in harm of Price and Brand. How does the price link to the conduct grocery? Target market is utilize to paying this price- it is the expected price gear up Where leave alone the product be on hand(predicate)? College sho ps and local gunstocks, because according to my questionnaire..Most people get their chocolates from their local stores and shops inside college primitive research- use when collected the information from my questionnaire. Secondary research- red ink on the internet and finding out where my stain earreach purchases their chocolates from. Distribution crinkle The distribution channel used lead be selling through retailers. (Producer- Retailer- Consumer) Where will the product be located? straw man of the store: It is more convenient for juvenile products to be at the front of the store Helps to promote it and they are more likely to catch the customers eye. How it fits the target market? harvest-festival is being sold where the target market shops for their chocolates. Promotion Where the product is promoted? Television, Magazines, Radio, Social Network. What sales forwardings? Guy 1 get 1 free (BEFOG), Multi buy (3 for a pound). Primary research showed that the target int erview will buy products from app-E, so if it was on progression they would go for the offer. Secondary research is shown in other stores when promotional offers are on, therefore the consumer will buy them. How does it fit with target market? If a product is on promotion, e. G. Multi buy, the customer will go for the promotion because it is cheaper.Advertising the product Will be advertise on TV, Magazines, Social Network, Billboards, Transport (Buses) etc. Another form of advertising is excogitate of mouth. When will you advertise? Drive times- dawn (when people are driving to work, cultivate etc) Evening- coming home from work. During popular n. ” show breaks. Conclusion Product- Caramel Bites in a packet because most people preferred caramel filling and chocolates in packets. Price- app because it makes it emulous with other products that are already on the market. Place- Local store and college shops because this is where the target audience purchases their houseco ats.Promotion- Buy 1 get 1 free and multi buys to increase interest in the new product. Why will it ensue? The product has been priced competitively Marketed/promoted properly to the right wing audience Sold in the most profitable places (local stores and college shops) It tastes good, so people will spread it from word of mouth. How would you grow the products market share? Expand the target audience (make it appropriate for other consumers). Such as- expanding the packaging (treat bag size and fun size) Thats the remnant of my presentation, thank you for listening. If there are whatever questions please feel free to ask.\r\n'