Monday, September 30, 2019
Science: Meaning of Life
What does science and technology mean? These are two different words comprised by different alphabetical letters. When these words are separate, they give different meaning but when combined form a specific meaning. As we have modernized ourself from past to future, in the same way science and technology has turned out and proved itself to be a great need for human beings. Science generally means to deal with creatures, environment, human life etc. physically, chemically and biologically. It is the part of our daily life. It has totally grabbed us in itself in such a way that now it is very difficult for us to get away of it.Science has become a vital part of our life, more vital than our basic needs. Technology is the word which expresses the technique from which an object is made. Technology is also a part of our daily life. It can be said so because the technological things like mobiles, vehicles, fan, etc have made our life so easy. It is also true that life without technological things is not possible now and if it is so than it will be a great disaster for this world and also for the people living here. If we talk about science and technology then it will be day and night but the talk wouldnââ¬â¢t end.It is so because itââ¬â¢s not a minor topic but it is a major topic not for you and me only but for whole world. Science and technology has almost captured the whole planet and it is impossible for us to survive without it. So all in all we can say that science and technology has become like a major body part for us and we canââ¬â¢t move ahead if it is separated from our life. It can also be said that now our life is dependent totally on science and technological inventions and objects. If it goes on developing than we will reach on top of world but if it suddenly stops than we will return to the same position from where we started our life.
Sunday, September 29, 2019
Thomas Hardy
About the author Thomas Hardy was born in 1840 in Dorset, a rural county in the south-west of England. His father was a stonemason and the family were not well off. Hardy showed an early interest in books, however, and when he was sixteen, he began training as an architect in Dorchester. In 1862, he went to work in London, where he was able to compare city life with the customs and timeless ways of the country village where he grew up. He began writing in his spare time.In 1870, he met and fell in love with Emma Gifford, but they could not afford to marry. His fourth novel, Far From the Madding Crowd, published in 1874, was a big success. This allowed him to become a full-time writer and to marry. Hardy wrote several more novels, among them The Mayor of Casterbridge, published in 1886. He and Emma lived in Dorset, but they spent part of every year in London, where they mixed with literary people and Hardy was much admired. Although Hardys books were very popular, when Jude the Obscur e appeared in 1896, people hated it.They thought it was an attack on marriage, and ound it shocking and immoral. Hardy turned to poetry and never wrote another novel. He died in 1928. Some biographers portray him as snobbish, mean and hateful towards women. Others believe he was a sensitive man who cared deeply about the human condition. Summary Young, poor Michael Henchard feels trapped by his wife and child and one night gets drunk at a fair and sells them to a stranger called Newson. Horrified by what he has done, he swears not to touch alcohol for twenty years. Eighteen years later he is the mayor of Casterbridge and a successtul businessman.Believing Newson is dead, is wife, Susan, and daughter, Elizabeth-Jane, arrive in c Pearson Education Limited 2008 Casterbridge to find Henchard because she has no money. He marries her again and they have a short happy life together. Farfrae, a young man with modern business ideas, arrives at the same time and becomes Henchard's farm manage r. Susan dies, and Henchard learns that Elizabeth-Jane is really Newson's daughter. Henchard falls out with Farfrae, who sets up a rival business, and soon outdoes him. A woman from Henchard's past, Lucetta, comes to Casterbridge. Henchard now wants to marry her, but she and Farfrae fall in love.Henchard's business fails and he loses his house so he starts drinking again. Lucetta dies of shock after the local people make fun of her and Henchard in public. He sees that he will now lose his ââ¬Ëdaughter' as well as everything else. He leaves Casterbridge on foot. He is penniless and has lost his family ââ¬â Just as at the beginning of the story. ElizabethJane remains loyal to Henchard, but he dies before she can find him. Chapter 1: Henchard, a farm worker aged twenty, has a family, no Job and no home. He gets drunk and sells his wife and child for five guineas to a sailor named Newson t a fair.Devastated at what he has done, he looks for them without success. Henchard makes a solemn promise not to touch alcohol for twenty years. Chapter 2: Susan, widowed and poor, and her eighteenyear-old daughter, Elizabeth- Jane arrive in Casterbridge to find Henchard. She is relieved to find he is now the Mayor and a businessman who needs a corn manager for his growing business. Chapter 3: Henchard employs Farfrae, a handsome innovative Scotsman as corn manager and the business improves. He also meets Susan and devises a plan so that the townspeople do not find their marriage strange.He draws closer to Farfrae and tells him about his past; including a woman in Jersey he promised to marry. Chapter 4: Henchard marries Susan, but she is reluctant to have her daughter's last name changed. He and Farfrae disagree publicly over a worker. Henchard is Jealous and organises a rival entertainment day to Farfrae's, but it fails. Farfrae leaves him and sets up a rival business. Susan dies but leaves a letter with the truth about her daughter. Chapter 5â⬠² Hencnard tells Eliza beth-Jane what happened at the fair twenty years ago but reads in Susan's letter that she is really Newson's daughter.He begins to treat her coldly, and even encourages Farfrae to see her. ElizabethJane meets a woman at her mother's grave who is friendly and offers her to share her house. The Mayor of Casterbridge ââ¬â Teacher's notes of 5 Chapter 6: Lucetta, the woman from Jersey, has inherited property in Casterbridge and has employed Elizabeth-Jane as a housekeeper. Henchard tries to see her but they fail to meet. Farfrae calls in to see Elizabeth-Jane, who is out. He likes Lucetta and she loses interest in Henchard. Chapter 7: Henchard goes bankrupt because of the weather and his own impatience while Farfrae's business ucceeds.Henchard realises he and Farfrae compete for Lucetta's love, so he threatens her with making their past public so that she accepts his proposal of marriage. Chapter 8: Henchard agrees to postpone their wedding if Lucetta helps him buy some time to repa y a debt to Grower. She cant because she has secretly married Farfrae and Grower acted as witness. Chapter 9: Henchard claims the letters from his safe, and reads them out to Farfrae without disclosing the sender. He promises Lucetta to give tham back to her and asks Jopp to deliver them.Chapter 10: Jopp asks Lucetta to help him become her usband's manager but she refuses. In a pub, he reads out the letters to two women and they plan a skimmity-ride in town to scorn Lucetta and Henchard. Chapter 1 1: A member of the Royal family visits the town but Henchard is not allowed to greet him. Hurt, Henchard fghts Farfrae in a barn but cannot bring himself to kill him. Chapter 12: Henchard is back in town to see the ride. Farfrae does not see the ride because he is lured away from town but Lucetta dies of the shock. Chapter 13: Henchard and Elizabeth-Jane live together happily.Elizabeth-Jane and Farfrae renew their relationship and get married Newson returns and te s daughter the truth, whi ch makes her very happy. Henchard leaves the town. Chapter 14: Elizabeth-Jane marries Farfrae and tries to find her father to take care of him but he dies before she can find him. The original text The novel first appeared serially, in twenty instalments, in 1886 in The Graphic, an English periodical and simultaneously in the United States. The book appeared as soon as the serial publication was complete but it differs a lot from the serial novel. It has been adapted for TV as a miniseries.Background and themes Where the story came from: Hardy claims the story as inspired by three actual events: the sale of a wife by her husband reported in a local newspaper, the uncertain harvests and the visit of Prince Albert, Queen Victoria's husband, to Dorchester, the town upon which Casterbridge is based, in 1849. Fight with self: The main theme of the book is Henchard's fight against two things: his own character and chance. As he fghts with himself, his actions and decisions affect other pe ople's lives, usually badly. He often allows negative feelings to overwhelm him ââ¬â at the beginning when things seem so bad he sells his wife.He is lways honest in business, but not always kind; he is often impatient and quick to anger, but he is capable of great love and great loneliness. His complex character creates uncertainty in the reader ââ¬â should we feel sorry for him or does he deserve everything that happens to him? Chance: Chance plays an important part throughout the story: the chance appearance of Newson in the tent when Henchard is trying to sell his wife; the rain that spoils Henchard's fair; the August weather that ruins Henchard's business; the chance meeting between Farfrae and Lucetta when they fall in love.Hardy believes that although Henchard is a powerful character, he is never fully in control of his life. Alcohol also has a role here. Henchard's life improves when he stops drinking; as he devotes himself to work, builds a successful business and e ventually becomes mayor. Once ne starts again, ne loses his pride and his Judgement. Traditional versus modern: The two men represent contrasting ways of life in the country. Henchard is traditional and old-fashioned. Farfrae is young and modern. Hardy was always fascinated by country customs and ways.He often includes strange country rituals like the skimmity-ride in his novels. They make useful plot devices and allow him to paint pictures of colourful but less important characters. He also uses them to reveal the conservative side of society, which can be very cruel to people who fall outside its strict rules of moral behaviour. Lucetta dies because of the skimmity Joke. This breaking of the moral code becomes a very important theme in Hardys later novels, which shocked the reading public and ended Hardys novel-writing career. Discussion activities Before reading 1 Group work: Students work in groups.Each group chooses an important person in their local community, e. g. factory ow ner, the mayor, the chief of police, a magistrate. They then decide on a terrible secret in the past of their character. They discuss the details of the secret without other students overhearing. The class then questions each group in turn to try and find out what the secret is. Groups have to answer as truthfully as they can. 2 Read carefully: Read the Introduction on pages Ev'ii. Make a chart of the events of Thomas Hardys life. Use these dates: 1840 1871 1886 1895 1913 1914 1928 Example: 1840 Thomas Hardy is born in Dorset.Chapter 1 While reading Pair work: (atter page 4) Michael is ottering his wite or a little money at the fair. Ask students in pairs to make a list of the things they could say to persuade Michael to keep quiet. 4 Discuss: (page 6) Michael makes a formal promise not to drink alcohol for twenty years. Ask students to discuss the following: How hard will this be for Michael? Have you ever made a promise that was hard to keep? After reading 9 Pair work: Henchard wa nts to persuade Farfrae to stay and work with him. How can he do this? Ask students in pairs to write down reasons why Farfrae should stay in Casterbridge.Then they prepare a short speech and give it to the rest of the class. Finally, have a class vote for the most convincing speech. 10 Discuss: Ask students to discuss the following: How do you think people in Casterbridge would react if they knew that the mayor had sold his wife twenty years before? How has this changed in present days? Are citizens' decisions influenced by the private life of their authorities? Chapters 3-4 11 Discuss: Ask students to discuss the following: What about Farfrae has attracted Henchard? Why would he be interested in him? Guess: Tell students that eighteen years have passed after Henchard's promise not to drink for twenty years. Ask students to guess what has become of Henchard's life. Will he ever find his family again? 12 Write: (after Chapter 3) After he learns about Lucetta and Henchard, Farfrae ad vises him to write a letter to the young woman explaining to her why he is no longer available to keep his word and marry her. He even helps him do so. Ask students in pairs to write the letter from Henchard to Lucetta. 13 Role play: (page 21) Ask students to pretend they are ordinary townspeople at Henchard and Susan's wedding.They are very surprised by the wedding. Ask them to role play the conversation in pairs. 4 Guess: (page 23) Farfrae and Elizabeth-Jane receive notes for a secret meeting in a barn. Neither of them has written the note for the other. Ask students to guess who may have wanted them to meet and therefore written the notes. What motive might that person have? 15 Discuss: (page 24) Henchard and Farfrae argue over how to treat a worker. Ask students to discuss how different their approaches to management are. How can they be described? If they were a worker, who would they prefer as a manager? Role play: Susan leaves the fair with the sailor. How do they feel? What do they say to each other as they alk along the road? Ask students to role play the conversation between them. Chapter 2 7 Discuss: (page 9) Ask students to discuss how Susan's life might have been different if she had not left with the sailor eighteen years before. Would her life have been better? 8 Role play: (after reading aloud the first paragraph on page 15) Casterbridge was a very quiet town in Hardys day. Communications with big cities like London and Portsmouth were slow and difficult. So when Farfrae arrives, a visitor from Scotland, it is a big event.Farfrae is in the bar at the King of Prussia. One student is Farfrae. Other students are customers. What do they ask him? Ask them to role play the conversation in small groups. 16 Group work: Put students in small groups. Ask them to discuss how these sets of relationships change in this section of the book: Susan and Henchard; Hencnard and Fartrae; Elizabeth-Jane and Fartrae; Elizabeth-Jane and Henchard. After their discussi ons, groups report back to the class. Chapters 5-6 17 Discuss: Ask students to discuss these questions with a partner. (a) Who is the Woman in black? b) The next chapter is called ââ¬ËLove at First Sight'. Which two characters will fall n love at first sight? 18 Group work: (page 33) Henchard has Just been told that he will not be offered the position of mayor again. Farfrae has been chosen instead. Ask students in groups to discuss which candidate would be a better mayor and to give reasons for their choice. Then they share their ideas with the class. 19 Role play: (page 35) Elizabeth-Jane is sitting by her mother's grave, reading. A woman she has never met before approaches and they start talking. She tells her about her life before and after Casterbridge.Ask students in pairs to role play this conversation. Remind them the woman ends up hiring her as a housekeeper. 20 Discuss: (page 40) Will the new planting machine be good for the people of Casterbridge or bad? Ask students t o take a minute and write arguments for and against new machinery. Then they share their ideas with other students. 27 Group work: Wealth (or the absence of it) plays an important role in the novel. For example, Hencnard's interest in Lucetta grows now that she is wealthy and independent. Ask students to work in groups. Assign each group a character (Henchard, Susan, Lucetta, Elizabeth-Jane, Farfrae).Students discuss how money nd wealth have changed their character. Are they better off with money? Are they happier? Then they share their views. 21 Discuss: Elizabeth-Jane wonders why Lucetta did not trust her with the truth. Ask students in pairs or small groups to try to respond to this question. Then they compare their views with other students. Chapters 7-8 22 Guess: Ask students to discuss who the title of the chapter may refer to, when it comes to love. Who are the women involved? 23 Group work: (page 44) Ask students in small groups to list the mistakes or miscalculations Hencha rd made as regards his business.What did he do wrong? What shouldn't he have done? What should he have done instead? Encourage them to give reasons for their answers. Then they share their lists with the rest of the class. Do they have similar ideas? 24 Discuss: Invite students to read aloud the incident on page 45 between the two drivers. Discuss with students how this incident reflects the wider situation between Henchard and Farfrae. Record ideas on the board. 25 Discuss: (page 47) Ask students to discuss the following questions: How does Henchard force Lucetta to agree to marry him? Was she right in accepting the proposal?Did she have any other way out? How will Farfrae feel about this? 26 Discuss: (page 53) Ask students to discuss the following questions in pairs or small groups: What emotions does Henchard feel when he learns of Lucetta's marriage to Farfrae? Will he keep quiet about their past relationship? Then they snare their ideas wit n the rest ot the class. Chapters 9-1 0 28 Guess: Ask students to guess how Henchard might react to Lucetta's rejection. 29 Pair work: (page 55) Ask students in pairs to discuss the following questions: How do Henchard's and Farfrae's management styles differ?What kind of manager would you like to have if you were an employee? 30 Role play: (page 59) Elizabeth-Jane stops Farfrae in the street and warns him about Henchard's feelings but he does not take her seriously. Ask students to role play this conversation. 31 Discuss: (page 66) Mrs Cuxsom and Nance Mockridge plan the skimmity-ride after they listen to Jopp read out the letters. They want to teach Mrs Farfrae a lesson using an old tradition. Ask students to discuss the following: How would people in your country shame others today? 2 Group work: Students compare events in the lives f Henchard and Farfrae by making a good/bad list for each of the two men. Divide the class into four groups. Each group takes and completes one section of the list. Groups report back to the class, writing their ideas in list form on the board. As a follow-up, students write a paragraph comparing the fortunes of the two men. Chapters 11-12 33 Discuss: Farfrae has Just been offered the position of mayor. Ask students to discuss these questions: Do you think he will agree? Why/why not? 34 Role play: Ask students to imagine that they are standing in the crowd watching the royal visit.
Saturday, September 28, 2019
Oprah Winfrey Research Paper Example | Topics and Well Written Essays - 1250 words
Oprah Winfrey - Research Paper Example (Andrew Malcolm, ââ¬Å"A surprise: Oprah pays a real cost for supporting Barack Obamaâ⬠): According to a survey conducted in 1999 for the most admired and respected women of the 20th century; Oprah got 26 % of the votes coming at second place. Mother Teresa was voted No.1 in this survey. Another poll was conducted in 2003 by Fox News and the poll results showed that 60% of the people thought that Oprah was the most powerful woman. Whereas Hillary Clinton, who is a former first lady and senator was able to influence only 28% of the people who took the poll. (Thomas, ââ¬Å"Oprah Winfrey- Bio Briefâ⬠) She was born on January 29, 1954 in Mississippi to Vernita Lee, a housekeeper, and Vernon Winfrey, who was a soldier. Her parents were not very rich people and she did not enjoy a luxurious lifestyle in her childhood. On the contrary, she saw many hard times which have made her the person she is now. Her full name is Oprah Gail Winfrey. (Thomas, ââ¬Å"Oprah Winfrey- Bio Briefâ⬠) Her first job was of a news anchor at Nashvilles WTVF, she was the first African-American anchor there. After some time she was asked to co-host a show ââ¬Å"People are Talkingâ⬠. This was her first step on the road of much bigger things. Then, she finally landed in Chicago to host a low rated morning show ââ¬Å"AM Chicagoâ⬠. Her personality and interpersonal skills earned that show first place within a span of 12 months. After years of small jobs, she got the job of her dreams to host her own show ââ¬Å"The Oprah Winfrey Showâ⬠which is one now of the top-rated shows of the world. Her easy to talk attitude has earned her a great fan following. The great part about her fame is that she uses it to influence people in doing well for the society and in making the planet a better place for everyone to live in. She is considered to be one of the richest people in the entertainment industry and is always involved in giving away donations and helping the poor. She has also made a charity
Friday, September 27, 2019
Biggest Problems Facing Small Business Research Paper
Biggest Problems Facing Small Business - Research Paper Example From this paper it is clear that in todayââ¬â¢s business environment it is necessary for a small business to think beyond survival.à Lack of key management services could limit the success of a small business. An entrepreneur is one who possesses a burning desire to make a change through dedication, determination and hard work, knowing that it satisfies their ultimate business and personal objectives. Entrepreneur is a term applied to the individual who is ready to take upon him or herself a new enterprise or venture and accepts complete accountability for the outcome.Entrepreneurship refers to a company formed with an express goal of growing with a defined growth path. Small businesses are generally consortium of professionals or a family-owned company formed with specific objectives in place. In majority of the cases, providing adequate income is more important than aggressive growth.As the discussion highlights the rising advertising and promotional tools have made it really difficult for a small business to make a mark or even survive. Traditional methods of promotion and advertising do not help the consumers in the brand recognition. The management must ensure delivering of their promises and high quality experience on the first purchase of the consumer. If the experience of the consumer is not good on the first instance itself then it will lead to negative publicity and the business will not get an extra chance. Problems and Challenges Entrepreneurs have become one of the most vibrant forces in the economy with the boom in internet and technology. They are now driving the boom in technology, which itself is driving majority of the economic growth of the world making entrepreneurs very significant from a macro-economic perspective. They have a major impact on the economy. Due to growing globalization, the impact will be felt even more deeply. They have already become a major force in developing nations and in the worldwide economy. The scope of entrepreneurship will continue to change and evolve with the changing world. Some common issues pertaining to business continue to exist such as how to start a business, how to finance it, how to run the business with a sharing and learning environment within the community. Entrepreneurism is an established field with a wide range of problems at various stages of the enterprises. The challenge of starting a business is a common factor for all the entrepreneurs. Be it looking for an idea, through inventing something, finding the right opportunity to buy a franchise or breaking into a new business. Financing their entrepreneurial venture is a challenge faced by all the entrepreneurs. They are even faced with financial hurdles within corporate rules. So unless it is a self-funded venture, getting finances is a challenge that requires preparation of applications or funding proposals to be presented for IPOââ¬â¢s, angel investors, loans or even venture capital. There is no smooth sailing through even after passing the above challenges. Minute glitches should be taken into consideration having a good business plan. The implementation stage is very essential for a
Thursday, September 26, 2019
Education of children with disabilities Essay Example | Topics and Well Written Essays - 750 words
Education of children with disabilities - Essay Example They explained how Paraeducators could widen their scope and include the visually impaired students in physical education (17). Schischka, Rawlinson, and Hamilton in their qualitative study addressed the transition of young children with disabilities, from home to school. These also identified the most important factor necessary for a successful transition of children with disabilities (15). Finally, Sartini, Knight, and Collins focused on the importance of formation of social groups in schools so that students with disabilities could be able to socialise with their peers comfortably. They argued that social groups in such scenarios help to address communication needs of children with disabilities (53). Hudson, Browder, and Wakeman reported that since adapting to grade-level text is a challenge to most intellectually disabled children and a challenge for teachers to help them achieve this, this should not be the end of the story, since there are remedies for this situation. They dwel t on different strategies, which educators can employ in their lessons with intellectually disabled children, to help them adapt faster to grade-level text. ... In the case of Hudson, Browder, and Wakeman, because the intellectually disabled children were challenged with adapting to grade-level text, they were often excluded from active learning. Since teachers found this also challenging, they could focus only on those students with good intellectual capacities. Here, then there comes the aspect of seclusion in education. Similarly, Lieberman and Conroy address the factor of seclusion, although in children who are visually impaired, and being secluded from physical education, and not classroom learning like the case of Hudson, Browder, and Wakeman. Lieberman and Conroy in their study investigated the inclusion of visually impaired students in physical education, and found it wanting. They traced this phenomenon to lack of training of Paraeducators on how to include visually impaired children in physical education. They identified education of Paraeducators in this issue, as the best strategy to address the exclusion of these kind of student s from participation in physical education (23-6). Schischka, Rawlinson, and Hamilton identified the fact that transiting from life at home to school-life is challenging to children with disabilities. In their study therefore, they identified one strategy that would help both the parents and educators of the disabled children, as well as the disabled children themselves to experience a smooth transition (15-6). When a disabled child adapts well to school and the learning process, they are able to catch up faster in class, enjoy schooling, and perform better. This is therefore, a strategy, just like the cases of Hudson, Browder, and Wakeman; and Lieberman and Conroy, to help disabled children
Foreign Market Entry and Diversification Assignment
Foreign Market Entry and Diversification - Assignment Example Overview Foreign market entry and diversification are considered to be the two most important aspects of an organization as the brand name and the success of the organization completely relies on proper planning and strategies that would lead them to be the prime leader in the foreign market as well as in the domestic market. The main objective of this paper is to provide a clear view on the different factors, strategies and the measures that a company i.e. XYZ should consider while deciding to diversify in foreign markets. Argument for Diversification Market entry and diversification is considered to be the major decisions in an organizational life cycle, not because it includes investment of huge amount of money but failure to establish the determined objectives would lead in decreasing the goodwill of the company and would also result in great financial losses, which might again hamper its sustenance in the long-run. In the modern day context, international diversification, throug h foreign market entry has become a vital concern for many companies to obtain competitive advantages (Czinkota & Ronkainen, 2009). XYZ operates in the highly competitive market environment of fast food and beverage industry, which exhibits the characteristics of a free entry and exit trend, increasing the threats of new entrants along with substitution effects and bargaining power of the consumers (KPMG, 2012). Additionally, it has also been viewed that the company faces the challenges of narrow market segmentation, wherein almost all the markets of its home country have been already penetrated by the company. In contrast, the prevailing market opportunities in the global platform remain untapped by the company in comparison to its competitors (Nagel, 2012). It is thus suggestible that the company i.e. XYZ focuses on diversifying in the form of foreign market entry in order to enhance its competitive positing in the industry and assure its sustenance in the long-run. Strategy for D iversification It is very essential that any diversification strategy is planned or made after analyzing the trends that are followed in the targeted market, rendering due significance to the needs and requirements of the prime customers of the company in the foreign market environment. Apart from focusing on the market trends and the buying behavior deciphered by the targeted consumer segment, XYZ also needs to assess the competitorsââ¬â¢ motives and their strengths as well as weaknesses prior to enter a foreign market. Accordingly, due consideration must be provided to identify and analyze the strengths and weaknesses of the company in compare and contrast to that of its large competitors in the targeted foreign market. It will also be very essential for XYZ to conduct a thorough research on the market structure, political and economic climate as well as other external business factors, which might affect its performance in the foreign market. It is based on these inferences th at the company should decide upon reforming its marketing strategies and making requisite changes in its product line or targeted customer segment, when entering foreign market (Czinkota, & Ronkainen, 2009). Identifying and discussing the foreign market and the suitable strategies of the company On the basis of the recent economic
Wednesday, September 25, 2019
Family systems therapy Essay Example | Topics and Well Written Essays - 2500 words
Family systems therapy - Essay Example A mental health crisis, mental disorders, relationship problems, or parent-child relationship problems all bring the family into the involvement with the individuals treatment. The family may be counseled on how best to cope with a family member in crisis, or they may be a part of the treatment. No matter what the emotional disturbance is, the family is an integral part of the interaction and must be a part of the therapy. Systemic family therapies have been developed to treat the family as a cohesive unit. Behaviors and relationships are all interdependent within a family and as such need treated within the family environment. It will do no good to treat a single family member for substance abuse if the source of the users anxiety is the family relationship. Likewise, family members need to be aware of the impact that each relationship has on all the other family members. To study and manage the impact that the family has on mental illness, Alfred Adler pioneered the Adlerian technique of family therapy. More recent models such as brief therapy, and cognitive behavior techniques have all drawn from the research and writings of Adler. Because Adlers methods are at the roots of many other therapies, it is important to understand the Adlerian Family Therapy. It shapes and defines the family, its relationships, the influence of the individual members, and the actions necessary to correct family problems. Alfred Adler was born in Vienna in 1870 and after receiving a medical degree turned to psychiatry in the early 1900s. He was an associate of Freud and worked with him on several projects and occasions. During this period, he developed theories which would later evolve into the more recent ideas on self-actualization (Boeree, 2006). Followers of Adler include Rogers, Horney, Fromm, and Sullivan (Boeree, 2006). Adler stressed the importance of the individual within the family and postulated several theories on why family members
Monday, September 23, 2019
Business strategy analysis_ case Nucor corporation Essay
Business strategy analysis_ case Nucor corporation - Essay Example b) Analysis of Nucorââ¬â¢s challenges are exaggerated competition from global competitors, fluctuating steel cost, increased raw material cost, amplified energy cost and increasing costs to abide by the environmental convention (Nucor, 2013). d) Recommendation is provided to the company for dealing with their challenging issues. Nucor Corporation needs to practice pricing and revenue optimization which will prove to be successful technique for enabling the company to enhance profitability and competence (Nucor, 2013). e) Implementation of the plan can be possible by the contribution of the companyââ¬â¢s readily available human resources, financial resources and time. The company has a strong organizational culture in combination with various technological innovations to support the growth plan. Nucor Corporation over the recent years has positioned itself as the fourth largest steel manufacturer by market capitalization. The chart below shows the increased revenue increase of the steel company over the two years (Whatley, 2013). The sales of the company has been rising over the several quarters, now having revenue increase of 15%. Due to the tremendous consolidation of the steel industry and monopolistic US steel market conditions, the company did not cut its prices much in order to respond to down market in the current years. Nucor Corporations net sales declined due to selling less steel and not lowering prices of steel. The company is making attempts to grow in the UK economic downturn and trying to build a long term value for their shareholders (Dzielinski, 2013). Nucor Corporation is also facing a tough competition from other leading foreign steel manufacturers which are offering steel products in highly competitive prices. Nucor Corporation has positioned itself as the global leader in environmental performance. According to the analysis of the case study the company has been able to make improvements in revenues and
Sunday, September 22, 2019
Con side of John McCain's healthcare plan for Economic class Essay
Con side of John McCain's healthcare plan for Economic class - Essay Example This sounds like pie in the sky rhetoric to many economists. Insurance companies are driven by competition; therefore they act in their own self-interest. The interest of the insurance company is to insure as many healthy people as possible so they dont need to respond to insurance claims from the insured. Covering someone with a pre-existing condition, such as cancer is not in the best interest of the insurance company, no matter how much competition is introduced into the industry (Krugman). Also troubling is McCains ideological methodology for implementing increased competition, namely, decreased regulation. During the height of the campaign to be elected president, John McCain published an article in a magazine called Contingencies, which is published by the American Academy of Actuaries. McCain actually writes in the article that he would follow a similar course in deregulating the health care sector of the economy in much the same manner as we have deregulated the financial sector. Having the article published in the midst of the Wall Street meltdown makes McCains anti-regulation ideology seem dated and out of touch (Balz). After the Wall Street meltdown and the catastrophic failure of the market to regulate itself, proposing a free market solution to health care simply because it introduces competition sounds naà ¯ve, economically
Saturday, September 21, 2019
Paper Puppet Essay Example for Free
Paper Puppet Essay Productions in companies may be attributed to activities, such as the paper puppet production. Such productions are normally utilized in the fabrication of electronic gadgets, automobiles, and the like. Being able to experience such activity gave me an entertaining and amusing feeling. The thought of line production has always given me a negative feeling, for the same things were repeatedly done for a specific time frame. The activity, ââ¬Å"Paper Puppetsâ⬠, was an exercise that gaged the productivity and efficiency of workers, while following a specific order. For this exercise, one would act as the supervisor, while the rest was divided into two groups. The first group was assigned to time the task, at the same time make observations, while the second group was to do the tasks. Two rounds were done so as both groups could be able to perform the activity, before the results were finally compared. There was a delay in the first puppet made, for there was an imbalance in the distribution, resulting to uneven work load. A wallop was formed with the uneven distribution of work assignments, denting the production time. An evenly distributed load resulted in a 1-minute production, while uneven workload resulted in a 3-minute production. This resulted to a 2-minute time difference, decreasing the production to a saddening 60%. In the end, both puppets passed the standards set by the Quality Control and Assurance department. However, the second puppet was better than the first, for adjustments have been made as improvements of the first puppet. From the experience I had, I discovered that line production was focused not only on the efficiency of the the workers, but also on the quantity and quality of the products made. A flimsy mistake committed by a worker would result in the imperfection of one or several products. With the continuous upgrading of technology nowadays, companies tend to prefer the use of systems and machineries other than human workers. This is primarily due to the fact that machines tend to commit lesser mistakes as compared to human workers, since they are programmed to make unflawed products. In addition to this, the decrease in defects also increases the companys production, resulting to more profit for the company. The purpose of line production is to increase their productivity at a specific time frame as much as possible, and not decrease it. The activity made me realize that this kind of work would be uninteresting for someone like me. I cannot imagine myself being part of a line for the whole day, and on a paced motion. I felt that this kind of work was a way to put down the aspirations and dreams of the workers, who were mentally and physically weary of their job. In order for companies to have quality and quantity assured products,I suggest that a rotation in their jobs be made by the management. This would make the workers become more diversified with their line of work. However, this may also result in more complex problems and imperfections in the products, for the workers are not experienced enough to be in a specific field. Everything is a process. I guess with everyones cooperation and support, such a process may be made in order to make high grade products that can be exported to the different parts of the world.
Friday, September 20, 2019
Garmin: Marketing Research Paper
Garmin: Marketing Research Paper Richard Kelly 1. Executive Summary Summary Airspace regulations across the globe are becoming more restrictive with requirements for improved navigation solutions, more efficient communications, and robust traffic and collision advisory systems (Federal Aviation Administration, 2016). Garmin is well positioned with several products already in production and innovations on the drawing board to meet and exceed these changes. Target segments to be concentrated on are general aviation and business aviation. Marketing will focus on brand imaging and use of our business partners for more direct contact with our intended customers. Positioning Statement To aircraft operators who need the latest in NextGen equipment to meet changing airspace requirements, Garmin is the source for all your equipment needs with innovative and reliable devices ready to lead the way. 3. Overview of Company a. Mission Statement To be an enduring company by creating superior products for automotive, aviation, marine, outdoor, and sports that are an essential part of our customers lives. b. Product Description Garmin makes a complete line of general aviation and commercial aviation avionics, from basic instrumentation to advanced Electronic Flight Information Systems (EFIS). Specializing in NextGen avionics upgrades designed to meet future airspace requirements such as automatic dependent surveillance (ADS-B) out, GPS/GNSS RNAV, ADS-C, and controller-pilot datalink communications (CPDLC). High end displays integrate navigation data with moving map and traffic data, as well as, navaid and flight plan data. Competitors The avionics market is currently highly competitive. Potential market expansion is attracting many small start-ups as well as major players like Boeing and Lockheed. There is enough money to be made in our primary segments that they may decide to expand their product lines. Biggest expected competitors in our target segment are Aspen Avionics, Avidyne Corporation, Chelton Flight Systems, CMC Electronics, Free Flight Systems, Genesys Aerosystems, Honeywell, Inc., Innovative Solutions and Support Inc., L-3 Avionics Systems, Rockwell Collins, Inc., Sagem SA and Universal Avionics Systems Corporation (Garmin Ltd., 2015, p. 14). Each of these competitors has a strong presence in the market already and can use their established systems to effectively exploit any opportunities. SWOT Analysis Strength For expansion in both the commercial aviation and general aviation markets we have several strengths on which we can capitalize. One of our biggest is name recognition. While several of our competitors are well known in some aviation circles, we are better known for our direct to consumer products as well as our aviation products. We can capitalize on our existing manufacturing, distribution, and marketing channels by expanding and improving each. Weakness While regulatory agencies try to give long lead times before making major changes to the requirements of the technology, on occasion they will come down with short notice changes to meet some new performance capability. As with most technology, there is a lengthy lead time to incorporate a new change into our existing product lines. We will need to look ahead to anticipate possible emerging technologies and build in upgradability in as many products as possible to keep ahead of the competition. Rapid integration of new requirements can be difficult. Opportunity With the updated regulatory requirements coming to most airspace around the world, we have opportunity to expand our general aviation market. Most general aviation aircraft are not equipped to meet the new requirements. To meet this opportunity, we need to create affordable solutions that still meet performance requirements and can easily be used by general aviation operators. Products for general aviation should be universal enough for use in a wide range of aircraft with minimal modification to the aircraft. New requirements will also provide opportunities to grow our commercial aviation market. Threat Currently, one of our biggest threats is litigation based on product malfunction and patent infringement. Lesser threats to the bottom line come from fluctuations in currency exchange rates and political unrest in various parts of the world (Garmin Ltd., 2015, pp. 19, 21). 3. Market Segment a. Primary We will primarily continue to target business class commercial aircraft. b. Secondary Our secondary segment will be general aviation aircraft but we will be targeting them at close to the same level as our primary segment. c. Rationale While the general aviation market has a larger number of aircraft, the number, type, and price structure for the equipment has a lower rate of return than the commercial market. It is hard to expect consumers to pay $20,000 or more on a plane that cost $40,000. We expect they will opt for smaller, more affordable upgrade. The commercial equipment market has a wider range of upgrade opportunities many of our current products already meet. In addition, the higher-grade equipment has some built in options and upgradability. Business operators will be looking to lead turn these requirements, some of which have already been implemented in foreign markets. Last, commercial aircraft often are provisioned for two pilots. With the right marketing, there is opportunity to provide a more robust flight deck upgrade. 4. 4 Ps, Branding Strategy a. Product Our product is a complete line of aircraft avionics including: GPS-enabled navigation, VHF communications transmitters/receivers, multi-function displays, electronic flight instrumentation systems (EFIS), automatic flight control systems, traffic advisory systems and traffic collision avoidance systems, terrain awareness and warning systems, instrument landing system (ILS) receivers, weather radar, surveillance products, audio panels, cockpit datalink systems and more (Garmin Ltd., 2015, p.10). b. Price We will continue with our current pricing structure with affordable upgrades, standalone equipment, and contracted rates for larger customers. While we have strong competition, we will adjust our price structure, as required, to remain competitive. The target segments we are working with are captive, they are required to upgrade or will no longer be able to operate their aircraft. With that, they are generally willing to pay a reasonable and competitive price. c. Place (Distribution) Plan We currently have an established distribution system: Garmins retrofit avionics and aviation portable products are sold through select aviation dealers around the world and, in the case of aviation portable products, also through catalogs and pilot shops. Garmins largest aviation dealers include Aircraft Spruce Specialty Co., Elliott Aviation, Gulf Coast Avionics Corp., Sarasota Avionics, and Sportsmans Market. Avionics dealers have the training, equipment and certified staff required for at-airport installation of Garmins avionics equipment. (Garmin Ltd., 2015, p. 13) It is suggested that we partner also with AP license holders by providing incentives and training to encourage them to suggest our products to aviation customers that are having periodic maintenance accomplished on their aircraft. d. Advertising and Sales Promotion Plan We have an established marketing strategy and a dedicated marketing department which will continue to use existing marketing campaigns. In addition, we suggest that online presence be increased on aviation related websites highlighting our ability to meet NextGen requirements specific to each market area. Advertising in trade magazines is highly effective, as well as, partnering with our distributors, which we believe will be the most effective. We would expect that the recommendations of our maintenance partners will also be effective. Use of social media expands our customer contact through our Facebook, Twitter, and Instagram venues. We need to position our value proposition so that when they think of upgrading, they think of us first. Additional opportunities exist using sponsorships and displays at trade shows. We should leverage these by use of product demonstrations and contest giveaways to generate leads for our sales force (Garmin Ltd., 2015, p.42). Branding Strategy The Garmin name is synonymous with navigation technology. Our strategy is to paint in the consumers mind the image: Garmin Leading The Way. We believe we are uniquely positioned to provide the values of quality, safety, and innovation to lead the way. Our name says it all with our North compass indicator, Leading The Way. (Garmin Ltd., n.d.) References Federal Aviation Administration. (2016). Performance Based Navigation. Retrieved from https://www.faa.gov/nextgen/update/operator_investments_and_airports/operator_investments/pbn/ Garmin Ltd. (2015). 2015 10-K form. Retrieved from http://www.garmin.com/en-US/company/investors Garmin Ltd. (n.d.). Logo [Graphic]. Retrieved from http://www8.garmin.com/company/newsroom/mediagallery/items.jsp?product=999-99999-11agree=ongetImages=Get Thurber, M. (2015, January) Avionics for NextGen. Aviation International News. Retrieved from http://www.ainonline.com/sites/default/pdf/2015-01-avionics-for-nextgen.pdf
Thursday, September 19, 2019
Divorce: A Global Problem Essay -- Informative Essay
In any married couple's relationships there are going to be times when their relationship is put to the test. Some couples make it through their relationships without any and live the rest of their lives happily married, but most can not fix their problems and are forced to get a divorce. Couples marry with the intent of staying together for the rest of their lives, but unfortunately that is not the case for many marriages. In fact, more than 50% of married couples end up getting a divorce. Divorce is the dissolution of marriage by a court. Since the married couple is getting a divorce they do not only have to handle the stress of the divorce, but also the financial problems it brings. Divorce affects everyone differently, and there are many different types and laws that influence divorce. Divorce is looked at differently by every state. Not all of the states have the same laws for divorce. There are two ways that states look at divorce they are called ââ¬Å"community propertyâ⬠and ââ¬Å"equitable distribution.â⬠ââ¬Å"Community property.â⬠This is when all property that was bought during the marriage is owned by both people involved in the divorce, and there are many states that look at divorce like this. The states are: Arizona, California, Louisiana, Nevada, Texas, Idaho, New Mexico, Wisconsin, and Washington. The community property rule does not count inheritances or gifts the couple received during the marriage. ââ¬Å"People facing divorce sometimes do not get what they deserve, because they are anxious to get it over with, or they hope to reconcile and do not want to alienate their spouse, or they want to get back at their spouse for real or imagined wrongsâ⬠(Fowles 5). The other way that states divide up the married couples possess ions... ... people emotionally, financially, and it can be very stressful for anyone to handle. The laws around divorce can be very confusing and if the couples do not know their way around the laws. They could end up spending a lot more on the divorce than they needed to. Annotated bibliography Beech, Hannah. ââ¬Å"Breaking Up is Easy to do.â⬠Time World Magazine. Time, 30 Oct. 2006.Web. 17 Oct. 2011. D'antonio, William. ââ¬Å"Walking the Walk on Family Values.â⬠Boston News. The Boston Globe, 31 Oct. 2004. Web. 17 Oct. 2011. Didi, Tatlow. ââ¬Å"Chinese Law Could Make Divorce Women Homeless.â⬠The New York Times. The New York Times, 7 Sept. 2011. Web. 10 Oct. 2011. Divorce Staff. ââ¬Å"Divorce Law and Separation Advice.â⬠Free Divorce Information. 2011. Web. 14 Oct. 2011. Flowers, Deborah. ââ¬Å"Dealing With the Financial Impact of Divorce.â⬠About.com. About.com, 2011. Web. 17 Oct. 2011.
Wednesday, September 18, 2019
Developing a Framework for Cyberlaw Essay -- Law Legal Systems Interne
Developing a Framework for Cyberlaw Suppose you wanted to witness the birth and development of a legal system. You would need a large, complex social system that lies outside of all other legal authorities. Moreover, you would need that system somehow to accelerate the seemingly millennial progress of legal development, so you could witness more than a mere moment of the process. The hypothetical system might seem like a social scientist's fantasy, but it actually exists. It's called the Internet.(1) "Cyberspace", first coined by William Gibson in the 1984 science fiction novel, Neuromancer, is a "culture and society of people who are individually empowered by a digital connection through the use of the Internet."(2) Gibson described cyberspace as a place where people could connect their nervous system to a device that allows them to experience a simulated environment.(3) Cyberspace has not just grown, it has exploded. Some estimates place its growth at 20 percent a month.(4) Because of its exponential growth, its norms, ethics and values are constantly changing.(5) It is growing at such a rate that the "real world societies" find it difficult to apply formal legal rules to cyberspace. Indeed, applying current law may result in unwanted consequences, such as imposing the standards of the most restrictive American jurisdictions throughout the United States or enforcing rules and policies against citizens of other countries.(6) In fact, some jurisdictions are attempting to exercise control outside of their boundaries. Minnesota's Attorney General, Hubert Humphrey III, issued a memorandum stating that "Persons outside of Minnesota who transmit information via the Internet knowing that information will be disseminated... ... the Electronic Frontier," 22. Eric Hatchett, "The Spam Ban: The Feasibility of a Law to Limit Unwanted Electronic Mail" December 1998 URL <see http://www.ukans.edu/~cybermom/CLJ/hatchett.html > 23. Hatchett 24. Rowan v. U.S. Post Office, 397 U.S. 728, 733 (1970) < http://www.vcilp.org/fedct/Supreme/Flite/opinions/397US728.htm > 25. Anne Wells Branscomb, "Emerging Law on the Electronic Frontier," 26. MultiMedia & Web Strategist at 4 27. Hatchett 28. U.S. v. Freeman, 808 F. 2d. 1290, (8th Cir. 1987) 29. Anne Wells Branscomb, "Emerging Law on the Electronic Frontier," 30. MulitMedia & Web Strategist, at 5 <see ">ftp://ftp.loc.gov/pub/thomas/c105/h1748.ih.txt> 31. MultiMedia & Web Strategist, at 1 32. < http://www.leginfo.leg.wa.gov/pub/billinfo/house/2750-2774/2752-s_sl_032798.html > 33. MultiMedia Web & Strategist, at 4
Tuesday, September 17, 2019
Effects of Restricting the Type and Amount of Video Game Use by Childre
Effects of Restricting the Type and Amount of Video Game Use by Children Popularity of Video Games Playing video games has become almost as popular as watching television. The vast majority of school children play video games; they are part of the daily routine of 65% of American households. Video games account for 30% of the US toy market and the annual earnings from video games approaches nine billion dollars, which is more than the gross sales from box office tickets for movies. This amount is 10 times the amount spent on production of childrenââ¬â¢s educational television programming (Walsh, 1999). Despite the popularity of video games, parents and teachers alike question whether or not this activity has any educational value. Moreover, as the quality and realism of video games improve with advances in technology, it is likely that children's interest in video games is going to increase, not decrease. For example, interactive video games, multimedia video games, and virtual reality video games are already on the market. It has been, and will continue to be difficult f or parents to keep their children from playing this new generation of video games. The purpose of this review is to explore the issue of whether or not parents should restrict the type of video game their children play and the amount of time their children play video games. Positive and Negative Aspects Clearly, there are several negative aspects to playing video games. Parents have little control over the types of games their children choose to play. Perhaps the only meaningful questions we can ask are "should they control the type of video game their child uses, e.g., traditional versus those with ââ¬Å"proven therapeutic value?" (Parente, 1997). Sh... ...gy 2.1: 69-74. Parente, A. (1997). Does video games improve attention-concentration and hand-eye coordination: Short report? Cognitive Technology 2.2: 41-43. Phillips, C.A., Rolls, S., Rouse, A., & Griffiths, M.D. (1995). Home video game playing in schoolchildren: A study of incidence and patterns of play. Journal of Adolescence 18.6: 687-691. Scientific Research. Retrieved 16 September 2001. http://www.playattention.com/studies.htm. The Effects of Video Games on How Children Learn. Retrieved 5 June 2001. http://pluto.palomar.edu/renteria030/essay2.htm. Twum, M. (1994). Maximizing generalization of cognition and memory after traumatic brain injury. NeuroRehabilitation, 4.3: 157-167. Video Games: Harmfully Addictive or A Unique Educational Environment? Retrieved 5 June 2001. http://www.eeng.dcu.ie/~tcs/Articles/VideoGamesInterview.html.
Alexander the Greatââ¬â¢s Policy of Fusion Essay
From his conception, Alexander was destined for greatness. Born to Olympias, Princess of Epirus and Phillip II, King of Macedon, passion and purpose were the driving forces of his young life. As a young boy, in Philips absence, he entertained Persian envoys and much to the surprise of the guests instead of asking about the Persian hanging gardens, he asked about the state of the Persian army and the roads. Clearly, at his tender age, his thoughts were already set on conquering. Years later, after the death of Philip in 336 BC, Alexander adopted Philips plans to conquer Persia and travelled across the Hellespont in order to rightfully earn his glory and write his name into the history books. In the years that followed, Alexander did just that, proving his tactical brilliance in battle and as a result, conquering the largest empire of the age. With Persians, Macedonians and Greeks under his rule, Alexander devised a policy that would ensure the smooth running of his empire. It has been dubbed by scholars as his ââ¬ËPolicy of Fusionââ¬â¢. What was Fusion?! The dictionary deï ¬ nes fusion as: the process or result of joining two or more things together to form a single entity. In the case of Alexander, it refers to his ââ¬Ëfusingââ¬â¢ of the Persians with the Macedonian and Greeks to create a super empire, combing the best of Persian and Macedonian Kingship. Alexander did not wish to destroy Persia and replace it with Macedonian rule, instead he took several actions to actively encourage the combination of the two cultures. His concept was simple: treat the natives as equal, not inferior, tolerate the native customs and religion and adopt some of the nativeà customs. According to Curtius Rufus, Alexander said: ââ¬Å"Everything is taking on the same hue: it is no disgrace for the Persians to copy Macedonian customs nor for the Macedonians to imitate the Persians. Those who are to live under the same king should enjoy the same rightsâ⬠. The nature of Kingship Macedonian The Macedonian nature of Kingship is that the King was ââ¬Ëprima inter paresââ¬â¢- ï ¬ rst amongst equals. This meant that the King would not bask in splendour, he would wear the same clothes as his men and be approachable to them. (Alexander knew most of his men by name). The epitome of leading from the front, the King would play a major role in battles, earning respect from his men as they shared in the glory of victory. Persian! In stark contrast the Persian King had an exulted status as all subjects were required to perform proskynesis before him. He was considered to be godââ¬â¢s representative on earth. He lived a life of luxury and was attended by ushers, bodyguards and eunuchs. Access to the court was controlled by the Vizier. His dress was extravagant and set him apart from his subjects. He wore a purple tunic, gold cloak and belt and a jewelled scabbard. The vastly different styles of Kingship highlighted the need for a policy of Fusion. Similarities and Differences Philip: Philipââ¬â¢s policies for dealing with conquered people differed vastly to Alexanderââ¬â¢s Policy of Fusion. For after the Battle of Chaeronea the Greek States were forced to become a member of the League of Corinth of which Philip was hegemon. From the Greek States money, men and allegiance was needed to ensure peace. Although the Greek states had ââ¬Ëautonomyââ¬â¢ it was within the Macedonian parameters. A bit of an oxymoron really; incarcerated freedom. Strict Macedonian Garrisons and a pro- Macedonian Government were in play to maintain order and provide a tool if there was disorder. Conversely, Persians and Macedonians were encouraged by Alexander to co-exist and live together, enjoying the same rights and governed by the same rules under the same King. Wether the purpose of Alexanderââ¬â¢s policies was ââ¬Ëhomonoiaââ¬â¢, or as a practical means to rule or was an attempt to Helenize Asia- Persians beneï ¬ tted from his rule. In the case of Philip, the Gree ks did not receive the same treatment. Lycurgus once famously said: ââ¬Å"The Battle of Chaeronea marked an epoch for all ages. With the dead was buried the freedom of Greece.â⬠The purpose of Philipââ¬â¢s policies was entirely for the beneï ¬ t of Macedonia. Hamilton states that: ââ¬Å"Philipââ¬â¢s policy was primarily aimed at the advancement of Macedon and for this he found Greeks useful, perhaps essential. Alexander and his contemporaries received a good Greek education and in them Greek culture was more securely rooted. But admiration for Greek culture need not imply a desire to secure the welfare of Greeceâ⬠¦Ã¢â¬ Was Fusion even Alexanderââ¬â¢s idea- Persian policies! Although it is hard to deï ¬ ne when exactly the idea ï ¬ rst ââ¬Ëpoppedââ¬â¢ into Alexanders head, it certainly would have manifested itself during the Macedonians stay in Babylon. Because it was from here that he had the ability to fuse the two cultures, as after Gaugamela- the Persian Empire was effectively his. At the time Alexanderââ¬â¢s policy was considered revolutionary, the complete opposite of the Macedonian dealing with conquered people. However, as Fox suggests without the ââ¬Å"Persian background Alexanderââ¬â¢s own plans for government have been made to seem unnecessarily radical.â⬠Persians in fact, had been fusing ideas and cultures for generations as ââ¬Å"two hundred years before Alexander, they had overthrown the empire of the Medes and annexed the ancient civilisation of Babylon, but in each case they had availed themselves of their subjectsââ¬â¢ experience.â⬠Alexanderââ¬â¢s policy and the policy of the Persian King Cyrus (both e arned the title ââ¬ËGreatââ¬â¢) were very similar. In around 550 BC Cyrus expanded his annexed Median and Persian lands to include the Fertile Cresent. After conquering ââ¬Å"He adopted a policy of toleration toward the people he conquered. For example, he allowed them to speak their own languages, practice their own religions, and follow their own ways of life. He also declared the ï ¬ rst Charter of Human Rights. Etched on a clay cylinder, this charter set forth Cyrusââ¬â¢ goals and policies. His respect for the people made Cyrus popular and made it easier for him to create a peaceful and stable empire.â⬠Reasons for Similarities or Differences! Philip had no reason to fuse the Greek and Macedonian cultures as, aside from Macedonian being governed by an absolute monarchy and the Greek States being governed by democracy the two cultures were fundamentally the same. This was because Macedonia was Hellenized. Alexander on the other hand, was dealing with two tangibly different cultures and needed fusion to effectively rule over both. There were also differences too between King Cyrus, and Alexanderââ¬â¢s policies. King Cyrusââ¬â¢s policy worked. As the most important man of the nation, if Cyrus tolerated the Medes and the peoples from the Fertile Cresent, the rest of his subjects would have too. Unlike the Greeks and Macedonians, they did not believe themselves to be superior to the people they conquered. The nature of Persian Kingship ensured the stability of the empire for the next 200 years. Alexander would have known of Cyrusââ¬â¢s policy and could potentially have tried to mimic it, seeing as it was so effective. Without Persian Background Alexanderââ¬â¢s own plans for government have been make to seem unnecessarily radical (Fox). Purpose The purpose of Alexanders Policy of Fusion has been widely debated. There are several arguments. On one hand, we have William Tarnââ¬â¢s utopian view of homonoia- Alexanderââ¬â¢s desire for universalism, to create a ââ¬Ëbrotherhood of manââ¬â¢. On the other, we have the juxtaposed AB Boswothââ¬â¢s view that Alexander did not really attempt to ââ¬Ëfuseââ¬â¢ the two cultures together, instead he was really playing one off against the other. As discussed in Nicholas Ed Fosterââ¬â¢s thesis, both Classical Historians have ï ¬âaws in their arguments. Tarn is perceived to practically worship Alexander and his achievements, focussing on creating the big picture of the great king, while overlooking massacres that occurred during the campaign. Bosworth does the opposite, as he focuses on the massacres and ignores Alexanderââ¬â¢s intentions. There are other ideas surrounding the purpose of fusion, one is that it was used because ità provided the practical means to rule the two peoples. Otherââ¬â¢s argue that fusion was an attempt to spread Greek culture. Brotherhood of Man At the time, Alexanderââ¬â¢s ideas were considered revolutionary. His actions completely went against the ideas of Aristotle, where captured people were barbarians, treated worse than animals. Alexander changed this completely. When he declared that all men were alike sons of one Father and when, at Opis he prayed that Macedonian and Persians might partners in the commonwealth and that the peoples of his world might live in harmony and unity of heart and mind (Tarn). According to Curtius Rufus Alexander justiï ¬ ed his entire conquest by saying that he had hoped to annex his empire to many famous peoples. He also justiï ¬ ed his actions around marriage by saying that his intention ââ¬Å"was to erase all distinction between conquered and conquererâ⬠. Practical Means to Rule Alexanderââ¬â¢s Policy of Fusion is considered by some to have stemmed from necessity. Put simply, fusion was a practical way to bring Hellenic and Eastern cultures under one rulethis was the purpose of it. Due to the vast expanse of the empire, the area simply became too large to be controlled solely by the Macedonian Army. Furthermore, ââ¬Å"By appointing Persian satraps, or in many cases simply leaving them in their previous positions of power, Alexander was able to prevent the rise of dissent from the populace.â⬠(Nicholas Ed Foster, Thesis LSU) Tamsin Woolf AS91397 Policy in Action: Alexanders Policy wasnââ¬â¢t a mere Policy of words, it was a Policy shown in action. Alexander showed his policy in various ways, both big and small. After entering Babylon, Alexander was quick to initiate his policy of fusion through action. His ï ¬ rst action, after entering the great city, was to restore the temples that were destroyed by Xerxes, including the great Temple of Bel, where he made a sacriï ¬ ce. Much to the surprise of the Macedonians, respect was shown to Persian nobility, especially to Kings of the past. Bessus, for the murder of Darius, was paid special attention. After having his face customarily mutilated and torturing him, Alexander ââ¬Å"had him torn limb from limb. He had the tops of two straight trees bent down so that they met, and part of Bessusââ¬â¢ body was tied to each. Then when each tree was let go and sprang back to its upright position, the part of the body that was attached to it was torn off by the recoil. (Plutarch) Persians were given positions of power and included in Alexanders army. Previously considered ââ¬Ëbarbariansââ¬â¢ were made Satraps of provinces with the most signiï ¬ cant being Mazeaeus re-established as satrap of Babylon and Porus, being given back his rule after his defeat at Hydaspes. Alexanders elite Companion Cavalry which previously was comprised of men from the ranks of Macedonian nobility, who had proven their worth in the ï ¬ eld of battle now included Persian Lords. Alexander adopted the Persian dress, wearing the diadem along with a pure white robe and sash, a compromise between Persian and Median costume. ââ¬Å"He may have done this from a desire to adapt himself to local habits, because he understood that the sharing of race and of customs is a great step towards softening menââ¬â¢s hearts.â⬠(Plutarch) Like his father Philip, Alexander also used marriages for political reasons. Through his own marriages to Roxanne (the captive daughter of Oxyartes, a Bactrian noble), to Barsine, the eldest daughter of Darius and (according to Aristobulus) to Parysatus daughter of Artaxerxes Ochus, Alexander had linked himself with both branches of the Achaemenid Persian House. Alexander also encouraged marriages between his men and Persian women. This was demonstrated at the mass marriages at Susa which according to Hamilton: ââ¬Å"brought to a climax his policy of fusing Macedonians and Persians into a single race.â⬠It was at Susa that 90 of Alexanders men married noble Persian women at a mass celebration. The brides received considerable dowries. One of the most dubious enforced actions introduced by Alexander was the Persian court practice, proskynesis. Researcher Herodotus of Halicarnassus observed the practice: ââ¬Å"When the Persians meet one another in the roads, you can see whether those who meet are of equal rank. For instead of greeting by words, they kiss each other on the mouth; but if one of them is inferior to the other, they kiss one another on the cheeks, and if one is of much less noble rank than the other, he falls down before him and worships him.â⬠As part of his Policy of Fusion, Alexander believed that the action would bring Persians and Macedonians together, however instead of this, it only managed to highlight the differences between races. While Persians already performed proskynesis to their King, for Macedonians, the action was reserved only for gods. Along with his other actions, Alexander ensured sustainability for the future and had 30,000 Iranian boys trained for the military, they were taught Greek, wore Macedonian attire and used Macedonian weapons. They were called ââ¬ËThe Successorsââ¬â¢. According to Arrian, Alexander called them his Epigoni- his inheritors. The title for the boys was apt as they would inherit the empire, and before Alexanderââ¬â¢s death, they were obliged to him only. Persian Reaction: Implications and Impacts The Persian people viewed Alexander as a liberator, his actions repeatedly encouraged them to trust him. Unlike the Macedonians, the Persians did not have to do anything to be a part of Alexanders policy, instead, Alexanders actions encouraged the Macedonians to adopt Persian customs. Through sacriï ¬ cing to the Temple of Bel, ensuring a proper funeral for King Darius and hunting down Bessus for Dariusââ¬â¢s murder, Alexander showed great respect for the Persian people and their customs. Before Persepolis Alexanderââ¬â¢s men followed their leader blindly. They would die for him. They would die for the noble cause of punishing the Persians. As Alexander started to implement his Policy of Fusion discontent began to brew amongst the Macedonian Camp. Having to live in harmony with the ââ¬Ëbarbariansââ¬â¢ who they came to Asia to conquer was something they were not prepared for. This was something they struggled with as the Macedonians andà Greeks believed that they were the superior race. Furthermore, many Macedonians felt that Alexander was no longer loyal to them and thus became resentful. The strain in the relationship is shown through several events some of which are explicit reactions to fusion, while others are implicit. Division between Old Guard and New Guard The division of the Old and New Guard is shown through the Old Guardââ¬â¢s more extreme reactions to Alexanderââ¬â¢s Policy of Fusion early on in the piece. Many of the Old Guard had fought under Philip and were used to his ways. This, combined with their distaste for the Fusion Policy and that the Old Guard felt that their actions at Battles past, had been forgotten created a divide between the young and old. Philotas and Parmenio In late 330 BC, in the early stages of the implementation of Fusion, a plot was hatched to kill the King. Philotas was informed to consult the King immediately, but failed to twice. Because of this he was connected to the plot and killed. Shot down by the Macedonian javelins together with his fellow conspirators (Arrian). There are several other factors that could have contributed to his death. Philotas was known to condemn the Policy. His death was a combination of Alexanderââ¬â¢s growing insecurity concerning plots and the Macedonian resentment of Fusion. These factors blinded Alexander into believing Philotasââ¬â¢s guilt. There is no hard evidence to suggest Philotasââ¬â¢s guilt. The only proof of it appears to be his failure to organise an audience for Cebalinus or to inform Alexander of what he had been told (Hamilton). As a result of the danger of a Parmenio ï ¬ lled with vengeance at the death of his son, Parmenio was murdered too. These incidents prove how adamant Alexander was to continue with his policy, using brutality for the greater good of ensuring harmony between two peoples. Cleitus Cleitus the Black was the Commander of the Royal Squadron of Companion Cavalry and a friend of Philip. In Maracanda, 328 BC, at a drinking party Cleitus and some of the older members became offended by an insulting chant. The division between the old and young is highlighted as the ââ¬Å"older members shouted their disproval of both the composer and the singer, but Alexander and those next to him listened with evident enjoyment and told the singer to continue Whereupon Cleitus who, besides being naturally surly and having a savage temper, was by now drunk, became extremely angryâ⬠(Plutarch). In his speech, Cleitus vented all his feelings over the last few years, particularly around fusion. ââ¬Å"It was not right for Macedonians who were much superior to those who mocked them, even if they had met with misfortune, to be insulted before natives and enemies.â⬠ââ¬Å"The dead I call fortunate; they donââ¬â¢t live to see the Macedonians ï ¬âogged by the the rods of Medians and begging Persians for permission to have an audience with their king.â⬠(Plutarch) â⬠¦ ââ¬Å"Go, and live with foreigners, slaves who will bow down before your Persian girdle and your white tunic.â⬠(Plutarch) As a result of Cleitusââ¬â¢s comments, Alexander (who was also drunk) snatched a spear from one of his bodyguards and ran it through Cleitus. Proskynesis Historically, Persians had performed proskynesis when recognising someone of higher rank than them, as they had done to Darius, they prostrated themselves before Alexander. The action was not one of worship, merely recognising someone of higher rank. For the Macedonians however, the action was something only the slavish barbarians did. For them, the action was strictly reserved for gods. Despite Alexanders attempts to prove his divinity, he was human. What added salt to the wound was that before the campaigns he had adopted the historical Macedonian form of Kingship- prima inter pares- ï ¬ rst amongst equals. Despite knowing this, Alexander had counted in the action to enhance his fusion policy. In 327 BCE Alexander attempted to introduce proskynesis at a drinking party. According to Plutarch Alexander passed the cup to one of his friends, who took it, rose from his couch, turned to face the hearth, drank, and performed proskynesis before kissing Alexander and resuming his place. All the guests followed suit except for the philosopher Callisthenes, who refused to prostrate himself. One opposed to the action seems insigniï ¬ cant. Indeed, he was the only person to voice openly his disproval of what all the best and oldest of the Macedonians resented in their hearts. By preventing the introduction of this practise he saved the Greeks from great disgrace and Alexander from a greater (Plutarch). Mutiny at Opis One of the most illuminating examples of the Macedonian reaction to Fusion was the Mutiny at Opis- as it highlights the extent of the discontentà between Alexander and his troops. With a previous mutiny, conspiracies and the rejection of proskynesis already under their belt, the arrival of the ââ¬ËSuccessorsââ¬â¢ in Susa was the tip of the iceberg for the Macedonians. The 30,000 Iranian boys arrived in Susa wearing Macedonian clothing and carrying Macedonian equipment, performing a dazzling display of discipline and deftnessà before the Macedonian Army. At Opis, Alexander announced that he was releasing from the Army those who, because of old age or disablement, were no longer ï ¬ r for service and was sending them home (Arrian). This greatly vexed the Macedonian Army as they assumed that Alexander intended to replace them with the young ââ¬Ëwar dancersââ¬â¢ as they resentfully termed them (Hamilton). This assumption, combined with their distaste in Alexanderââ¬â¢s dress throughout the campaign, his appointment (or re-appointment) of foreign Satrap leaders and inclusion of Persian in the Army (including into the prestigious Companion Cavalry) lead to their response. Arrian states that: ââ¬Å"they did not stand passively in respectful silence, but shouted to him to dismiss every man of them and carry on with his ââ¬Ëfatherââ¬â¢, mocking Ammon by this remark.â⬠A mutiny against Alexanders actions as a result of his Fusion policy is signiï ¬ cant because it shows just how widespread the discontent was, this discontent was not something felt only by the Old Guard. Patterns of Reaction Fusion- Can we trust it?! Fusion rufï ¬âed the feathers of the Macedonians. It created tension which lead to recurring negative reaction. Although most Macedonians were opposed toà the policy from the outset, the Old Guard seemed more offended by it and people knew where they stood. The execution of Philotas and Parmenio and the murder of Cleitus show just how important the policy was to Alexander and how seriously he took opposition to it. As time went on war weariness and Alexanderââ¬â¢s change in status from ââ¬Ëï ¬ rst amongst equalsââ¬â¢ to Son of Ammon started to take a toll on the rest of the troops, the discontent in the Macedonian Army regarding fusion became more widespread, ultimately resulting in Mutiny. As none of the primary sources exist today, I have used all secondary sources in my report. This begs the question- can the sources be trusted? The secondary sources each used different primary sources from both the Good Tradition and the Vulgate. I used Arrian, Plutarch and Curtius Rufus. Arrian used mainly Ptolemy and Aristobulous but he also used Nearchus and Callisthenes. Plutarch used all sources, while Curtius Rufus used an unknown source, embellished with Cleitarchus who used sensational popular beliefs, rather than facts. This ultimately made Curtius Rufus less reliable than Arrian and Plutarch. However, it is highly improbable that the secondary sources used the primary sources word for word, rather they used the primary sources to back up their own conclusions about Alexander. There is also the question of what the primary sources had to gain from their writing. Although the good tradition are considered to be more reliable than the vulgate, they were all close to Alexander and potentially built up his achievements for their own personal gain. Conclusion: In conclusion, Alexanderââ¬â¢s Policy of Fusion was implemented in order for Alexander to effectively govern both Persians and Macedonians. It sparked many negative reactions from the Macedonians who viewed themselves as superior. Initially the more extreme reactions were shown by the Old Guard, but with time, the whole of the army came to oppose the policy, as shownà through the Mutiny at Opis. Despite the opposition, Alexander chose to continue to pursue his policy with great perseverance. Bibliography Websites: http://www.mainlesson.com/display.php?author=abbott&book=alexander&story=death Date http://www.livius.org/pp-pr/proskynesis/proskynesis.htm http://student.kc.school.nz/ClassWebs/ClassicsWeb/Classics301/Alexander%20The%20Great/ Alexander%20PwrPts/E.%20Alexander%20&%20the%20Macedonians/1.ThePolicyofFusion.pdf! http://etd.lsu.edu/docs/available/etd-04112005-150526/unrestricted/Foster_thesis.pdf http://www.google.co.nz/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&ved=0CDsQFjAE&url=http %3A%2F%2Feduco.vln.school.nz%2Fmod%2Fresource%2Fview.php%3Fid %3D4300&ei=WMlpU5XECIilkQXVkIHwBg&usg=AFQjCNExDT4GSgLAlubZldzs7r8rQUMag&bvm=bv.66111022,d.dGI http://www.eduplace.com/kids/socsci/ca/books/bkf3/writing/02_empires.pdf Books Arrian. (1976) The Campaigns of Alexander, page 356 Penguin Classics Hamilton, JR. (1973). Alexander the Great. Hutchinson & Co (Publishers) LTD page 28 Plutarch. (1973). The Age of Alexander. Penguin Classics- page 301, 283 The History of Alexander Penguin Classics pages 244,245
Monday, September 16, 2019
ACME and Omega case study Essay
1. Using the mechanistic and organic structure arguments develop in Chapter 2, compare and contrast the management styles at Acme and Omega. Acmeââ¬â¢s managerial style consists of a mechanistic structure, while Omegaââ¬â¢s managerial style is based on an organic structure. Acmeââ¬â¢s vertical differentiation, which consists of four levels of control, constitutes the dispersion of authority between the organizational hierarchy levels and gears to give the organization more control over its projects and activities. Acme is highly centralized, managers of the top of the hierarchy have all the power to make most of the decisions for the company, and subordinates are expected to follow orders. Although, I think that Acme has established a high level of standardization and formalization, they experienced difficulty abiding to their own rules. Employees at Acme exercise individual specialization, where employees specialize in one specific area and work individually. 2. On the other hand, Omega is a decentralized organization,they appointed new president in that post. where managers and subordinates delegate important decisions about new organizational projects. Omegaââ¬â¢s management believes in mutual adjustment, which is the practice of using judgment on problem solving and also creates an informal way of communicating with each other rather that using standardization or written rules. Joint specialization at Omega gives their employees and opportunity to work in teams and balance their actions to find the most effective and efficient way of accomplishing an assignment. Omegaââ¬â¢s organic structure gives the employees more flexibility to innovative thinking, and creates a unity within the organization, where managers and employees share their knowledge and skills to achieve optimal performance. 3. Which firm should have won the final contract ââ¬â Acme or Omega? Discuss. The paradoxical twins describes two organizations, Acme and Omega Electronics that are competing for the same contract for manufacturing a memory unit to be used in a photocopier. Omega, having an organic structure, wins the race because they are able to produce higher quality memory unit. On the other hand, Acme having mechanistic structure seems less competent and less reliable because of its low quality memory unit which they are unable to produce in time and some of its prototypes fail to work. Omega even corrects a design error in the original blueprint, whichà improves product quality. But, both the company is given half the order, and they were encouraged to find the way to reduce the cost and Acme takes advantage of this opportunity to experiment to find ways to reduce its costs, whereas Omega does not. Finally Acme discovers the way to reduce the cost by 20% and they own the contract. Omega may have won the battle, but Acme has won the war because its mechanistic structure fosters a concern for technical efficiency and cost reduction in what is a routine manufacturing environment. In this particular case, Acme decides to run a ââ¬Å"tight shipâ⬠(mechanistic structure) in order to increase productivity and efficiency, and to decrease costs. The advantage of this strategy is that they can undersell their competition (Omega) by selling at a lower cost. Omega, on the other hand, is nearly too opposite. They run a more organic structure, which relies heavily upon communication, delegation and teamwork. This strategy allows Omega to effectively compete with Acme by stressing reliability and by placing emphasis on quality. Omegaââ¬â¢s decentralized, organic approach allowed for the building of prototypes 10 days faster than Acme, correction of errors, and a highly reliable prototypeââ¬âmuch more reliable than Acmeââ¬â¢s, which had a 10 percent failure rate. Omega was more effective when evaluated by these criteria, although Acmeââ¬â¢s prices were lower than Omegaââ¬â¢s because of that Acme won the competition and which was fair result in my opinion. Its mechanistic structure provided it with the management system and incentives needed to improve and reduce its manufacturing process, so that Acme won the final race over Omega. 4. What changes would you recommend to Acme and Omega if they are to survive in the future in this increasingly competitive industry? I wish to modify their organizational design. I think that in order for these two companies to survive they need to have a combination of organic and mechanistic structure. Once they do this change they will create a better organizational culture, which is the set of shared values and norms that controls organizational memberââ¬â¢s interactions with each other . Although, Omegaââ¬â¢s employees are working together, I think they have too much freedom. Therefore, I think that Omegaââ¬â¢s management needs to be more formalize. Acmeââ¬â¢s management are hightec pressure, they donââ¬â¢t give enough flexibilityà to their employees. This is affecting Acme because there are missing some of the new ideas that their employees may have, and they are also forcing their workers to do the work which the top mangment as instructed. A combination of organic and mechanistic structure would give them better control and coordination of their employees and it will also motivate them and inspire a better behavior. Another recommendation for Acme Corporation would be to balance differentiation and integration For these two companies to survive and be successful I recommend that if they are going to combine organic and mechanistic structures then they should have a balance between centralization and decentralization. I think that all decision making shouldnââ¬â¢t be left entirely to employees or to management, rather it should be in between. Finally, these two companies should have a mixture of standardization and mutual understanding. Sometimes having too much of each may create an problem in corporate culture, therefore I would recommend to use a combination. Management needs pay close attention to make sure that their organizational design fits with the corporate culture and the organizational environment that they are trying to create.
Sunday, September 15, 2019
Case Study Homework: Pepsi-Lipton Brisk Essay
Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media What are the costs? In this case, since the budget is limited, the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms of advertising for a number of reasons. Some watch the TV to stay abreast with the latest financial information, while others simply enjoy viewing comedy shows, dramas, sport shows and news. This is a great way to advertise your goods and products as it reaches a wider audience from different backgrounds. * It is intrusive While some consider intrusiveness as harmful, but for those involved in advertising itââ¬â¢s a great opportunity to reach the target audience. Although some viewers may be offended by many commercials, many will never miss their show after the commercial. Therefore, this allows you to reach a wider audience. * A variety of communication techniques Radio advertisers are only able to appeal to those who have their senses of hearing. On the other hand, television uses both senses of vision and hearing. Appealing to the audience of both senses can help to reinforce your campaign. For instance, a price is spoken on radio and then made better on television . * Better viewing time According to recent statistics, the average person watches TV for almost an hour every day, which is far more than one spends reading the magazine orà listening to radio. Unlike radio, TV viewers enjoy a variety of commercials without interruption whatsoever, thus it is a great way to reach the target audience. Even though advertising is a flexible form of advertisement, it is slightly expensive than other advertising methods such as the radio. The benefits of Viral ads: * Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time. * Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore. * Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced. * High and rapid response rate. Since viral marketing reaches a good number of the businessââ¬â¢ target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want. 2. How are ways in which target consumers view ads in each media different? Which differences matter most to the protagonists? Can these consumer behaviors be factored into a single measure that helps the protagonists compare the benefits of each media? TV consumers view ads increasingly savvy at turning out TV ads, 50% of them skipped through most of the ads. Online consumers are interested in this new way of ad and only 29% of them skipped the online video ads. This figure alone cannot become the single measure that helps the protagonists compare the benefits of each media because many other factorsà influence the outcome of these media. 3. Which of the four ad concepts should Mary Barnard and Marisol Tamaro choose? What elements matter? The forth concept should be taken.à The celebrity endorsement is the key to success. The forth concept star black and white Claymation versions of popular celebrities or characters. The storytelling is the key in the online ads. The forth tell a well-known story and thatââ¬â¢s guarantee for expending and sharing. 4. What does Mekanism mean by engagement? How do they attempt to increase engagement with the brand using viral ads? The engagement refers to the viewers and the ones who share the online ad video. They have two main ways to increase engagement: Storytelling and syndicating video online. Optional Readings * BMW vs. Audi: The Best Media Plan on Four Wheels? http://adage.com/article/mediaworks/advertising-bmw-audi-media-plan/145990/ * How Little Brands Land Big Bang for their Buck http://adage.com/article/news/brands-land-big-bang-buck/230850/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * The Rush to Digital http://adage.com/article/small-agency-diary/digital-ad-strategy-lead-lower-brand-awareness/231800/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * Nielsen Offers Cross-Platform Ratings http://mediadecoder.blogs.nytimes.com/2012/03/18/new-nielsen-ratings-to-measure-tv-and-online-ads-together/?scp=1&sq=Nielsen%20Cross%20platform&st=Search
Saturday, September 14, 2019
ââ¬ÅIn A Time Of Warââ¬Â Poem Essay
The title of Rothenbergââ¬â¢s poem ââ¬Å"In a Time of Warâ⬠seems to encapsulate the poemââ¬â¢s subject-matter, written with uncomplicated words of the English vocabulary makes the poem stand out in a stark manner. This method is used by Rothenberg to illustrate to readers exactly how he sees war, as it is. One outstanding feature of this poem is its structure. Rothenberg appears to want to isolate the first stanza from the rest of the poem. At a closer reading, the first stanza is concerned with the poetââ¬â¢s thoughts of war, while it is taking place, whereas the remaining stanzas talk about his feelings on the notion of war, irregardless of whether it is occurring or not. This distinction is further enhanced by the language and degree of imagery of the stanzas. Note that in stanza one, there is more emphasis on description, with the constant use of pastoral imagery, ââ¬Å"daisies wiltâ⬠and ââ¬Å"the war sucks up the dew.â⬠The mood generated from it, is ââ¬Å"darkâ⬠, gloomy and miserable. However, reading on, the mood apparently lightens up, especially from stanza three. The word ââ¬Å"loveâ⬠begins to appear. The pastoral imagery transforms to a more hopeful state, ââ¬Å"a love that floats like butterfliesâ⬠and ââ¬Å"flowers in the endless night.â⬠Rothenberg is probably telling the reader that all is not lost, ââ¬Å"even a year of war wonââ¬â¢t hide or tame [moon acacia water lily star].â⬠There is hence, no predominant gloomy mood or atmosphere to this poem as there is a shift from a state of hopelessness to one with some optimism present. Even so, we cannot overlook the fact that Rothenberg is saying that since we can move on from the aftermath of war, we can then take war lightly. The poet, apart from telling readers not to lose faith when war comes, is also signaling to us that ââ¬Å"war [is] waiting in the gateway to the hive.â⬠The lesson Rothenberg is conveying to the readers that war may strike us anytime, and so we should prevent it at all costs if not things might return to how he describes it in stanza one. The structure of stanza one consists of many short lines, even a word aloneà constitutes a line as seen in the tenth line ââ¬Å"nightingales.â⬠Rothenberg ââ¬Ëcompelsââ¬â¢ the reader to pay attention to each and every line. He wants us to feel, as closely as possible of the horrific experiences that war can bring out. Wars sometimes take decades before it ends and the literal length of the stanza symbolizes this. And yet, as we move on the next stanzas, lengthwise, they grow shorter and the lack of commas causes the reader to move from one stanza to the next rather swiftly until we approach stanza seven where Rothenberg cautions us of the unpredictability of war. And if we fail to take his advice in hand, we return to the state that stanza one illustrates. The poem may have ended with stanza seven, but Rothenberg has cleverly twisted it. A vicious cycle is formed, if humans refuse to prevent war, ââ¬Å"another warâ⬠will always emerge. The poem is overall an excellent portrayal of the world ââ¬Å"in a time of war.ââ¬
Friday, September 13, 2019
Enterprise Resource Planning Essay Example | Topics and Well Written Essays - 3750 words
Enterprise Resource Planning - Essay Example According to Lau (2005, p.127), there are several issues that need attention from a Chief Information Officer before implementation. A CIO basically needs to examine the objectives and need for implementing an ERP system. The management needs methods to tackle the continuous changes in requirements. The manager needs to identify the financial backup of the company as implementing an ERP system is highly expensive. The CIO has to take timely decisions based on the business factors and the changes required in structure and environment.(Willcocks, Leslie, & Sykes, 2000) à Future integration problems of different systems are always imminent and managers should be able to create plans to adapt to the scalability of an organization. The recent example for integration and changes in structures of the system is when the University of Kent chose IBM Cognos 8 for planning requirements, replacing the spreadsheets used earlier. It is the responsibility of the CIO to provide information systems that are responsive and efficient for students. (Navuluri 2008) The current mortgage crisis and the economic recession in US have certainly affected the ERP supported information systems. With further recession predicted, CIOââ¬â¢s would face more tough time as changes in ERP systems require high expenditure, a cost practically unaffordable in such a crisis.(Unit4aggresso, 2008) A progressive way to move forward would be to adapt right type of plans for an ERP system, to reengineer it and contour processes to avoid loss..
Thursday, September 12, 2019
Quantitative Portfolio Management - Homework 1 Case Study
Quantitative Portfolio Management - Homework 1 - Case Study Example From the graph, Roy (1952) argued that investors should pick portfolios in order to maximize the likelihood of getting above some threshold minimum return.. Drawing a straight line from this minimum return tangent to the efficient frontier. Lower thresholds result in optimal portfolios with less return / risk, once you have identified the efficient frontier Using the idea that risks come from different sources, a ââ¬Å"single index modelâ⬠assumes that actual returns can be separated into systematic (i.e. market-related) and firm-specific parts â⬠¦ here, the ââ¬Å"marketâ⬠(e.g. S&P500 index) is the source of market-related movements in security i: Since there is no perfect match for this assets, that various portfolio combinations of most two-asset portfolios will lie on a curve to the left as you reduce correlation between pairs of assets, you will have to risk for a given level of portfolio return. Result: One portfolio (P) dominates all of the other efficient portfolio on the efficient set Investors who choose combinations of P and the risk-free asset get the highest return for a given level of risk, compared to all other risky
Wednesday, September 11, 2019
Theory and Knowledge Development in Nursing Article - 1
Theory and Knowledge Development in Nursing - Article Example lf of the previous century, nursing theories have been developed to provide methods of thinking which provide direction in constructive diagnosis and solving problems in working with patients. While patient cases will have similarities, each case is also uniquely different and may require a different process of determining solutions. A patient is inherently individualistic, based on social and economic factors as well as the type of illness involved. What may work for one patient, may not work for another patient, due to differing circumstances of age, eating habits, social structure and economic environment such as working status or for those who are unemployed. Nursing morals and ethics will also come into play when confronted with issues of insurance coverage and what solutions are available as defined by the coverage, if there is any coverage. Consequently, right answers in one case may not be right in another, based on principles which are not always absolute (Nourreddine, 2001, p.3). When evaluating nursing knowledge, nurses will ask themselves what they know, what the extent of that knowledge is, based on how that knowledge is attained through various methods, and whether it is appropriate. Epistemology is the term used for the study in the theory of knowledge which has several basic types. Empiric knowledge is developed through scientific observations, suitable testing and ability to replicate and validate the information. Personal (priori) knowledge is attained from thought processes alone. Intuitive knowledge comes from feelings and hunches that come from unconscious recognition of experiences or patterns as known from previous experiences or by some type of educational process. Somatic knowledge is experience attained from a physical experience which becomes a learned process through conducting physical tasks. Ballet dancers and gymnasts are great examples of those with somatic knowledge. Metaphysical knowledge which is a spiritual precept of knowledge
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